8 Ways to add more subscribers to your ezine
I am sure you have heard this before: to make money online, you need to build your own opt-in list. This is the only way you can cultivate a meaningful relationship with thousands of prospects that trust your opinion and insight and are therefore more likely to buy from you.
Once you have built your database of loyal ezine subscribers, you can profit from the list in various ways, including:
=> Selling your own products to your list => Listing your affiliate programs => Doing Joint Venture deals => Selling advertising
Since list building is so crucial to your online success, this article will cover 8 ways to build your list quickly.
1.Pop-ups increase sign-ups
Pop-up windows have a bad reputation in the industry for annoying visitors. However, if you use it in a non-intrusive way, it can triple your subscription rate. I used to run ads for my ezine without pop-ups and could only get less than 10% of my visitors to opt in. After implementing a pop-up box, my conversion rate increased by more than 20%.
You can pick up a java script that runs a pop-up from the following sites:
http://javascript.internet.com/page-details/smart-popup.html http://www.webreference.com/js utorial1/popup.html
2.Give a free bonus to your subscribers
Freebies never go out of fashion. Add a few free bonuses to your offer and they increase the perceived value of your product in the eyes of prospects. Similarly, give away some free goodies for subscribing to your ezine and you will notice a healthy increase in subscription rate. When giving out freebies, make sure they tie in with the focus of your site and that they give value to your subscribers. An outdated ebook given as a free gift cheapens your ezine and it is worse than not having a free bonus.
3.Submit your ezine to every directory available
Regularly find places to list your ezine. Although you won’t get thousands of subscribers from these directories, there will be a small steady stream of leads to your site. Do a search on Google and you will be able to locate dozens of ezine directories.
4.Submit your ezine to new ezine announcement lists
There are certain lists that are formed
precisely for ezine editors to announce their ezines to other ezine publishers. Locate these lists in Yahoo Groups, join them and read their posting guidelines. Then post your ezine details to all of them.
5.Do an ad trade
Team up with other publishers to build your list. Look out for ezines with the same size of subscribers as yours. Then contact the publishers of these ezines to propose an ad trade arrangement. You can trade classifieds, sponsor ads or even solo ads. It all depends on the bargain you strike with a fellow publisher.
6.Build your list with joint venture
One of the affiliate programs I joined encourages affiliates to include a sign-up form for the program owner’s opt-in list at our thank you pages for subscription. This got me thinking about the possibility of trading ads on my subscribers thank you page with other ezine publishers. People sign up for my ezine and are invited to sign up for my JV partner’s ezine on the thank you page. The strategy is followed in return on my partner’s thank you page for my ezine. It’s a win-win situation for both parties.
7.Submit articles to other ezines
Having your articles published by other ezines is a good way to build your newsletter. Assuming that your article is educational, readers will benefit from the information provided and are happy to click on the link in your resource box to your website. These visitors to your site are targeted and are more likely to sign up for your newsletter.
8.Make full use of your email signature
As an active internet marketer, you send out lots of emails daily. Make full use of these mailings to pull a plug for your ezine. Include information about your ezine in your email signature file in all the emails you send out. This will bring in a small but steady influx of subscribers to your newsletter.
The above methods are steps that you can implement on your website with ease. Do those things now and start growing your list daily.
About the Author
Valerie Tay is the editor of BizBytes Newsletter. Written in an easy-reading style, this ezine is packed with practical and powerful tips on building, growing and marketing your business. New subscribers receive a FREE bonus eCourse. http://adhomebase.com/bizbytes.htm
Written by: Valerie Tay
|
|
Don't Get Grief From Ezine Readers : 10 Reasons To Always Use A "Double Opt-in" Policy For Your Email Newsletter
My friend Joe was very angry. He has just launched his ezine. Last week, he called me in a panic. "My ISP is threatening to shut me down" he cried. "Why, what happened?" I asked. Slowly, working through his agitation and angst, I gathered that...
"How To Write Effective Ezine Ads... and Then Some"
When writing an ezine ad, there is a big mistake that most people make when writing an ad. That is, they try to sell something in those ads, and there is a good reason why you don't want to do that. Let's think about this for a second,...
Interviews with Well-Known Ezine Writers #2: - John Colanzi
MS: John, you must be one of the most prolific Ezine Writers on the Web - I see your articles nearly everyday in the article lists and in dozens of Newsletters. How long have you been writing Ezine Articles? JC: I first started writing ezine...
Opt-In Email and eZine Advertising still more effective than RSS, Blogs, and PPC!
When you factor in all the costs related to promoting via an
Opt-In Email or Ezine campaign you are still getting the best
return on your advertising dollar investment than using RSS,
Blogs or PPC. The measurable results are significantly...
Using ezine promotion to your advantage
using ezine promotion to our advantage.
Whereas search engines take months to bring results, ezines can bring you sales within 24 hours of your ads running.
This type of immediate results can really get you motivated to continue your online...
|
|